Resonant

18 YEARS IN RECRUITMENT | £50M+ REVENUE GENERATED

Recruitment is the most
valuable professional service:most firms sell it short.

Build a complete commercial roadmap your team run consistently. 

Ben Browning, founder of Resonant

Ben Browning

Founder, Resonant

Trusted by 100+ recruitment leaders

Ben is a weapons-grade genius when it comes to the recruitment game.

Jake Holt · Property Directors

The most significant impact on my BD career of anyone I’ve worked with.

Adam Tiberius · Equipment Sales Recruitment

Ben is reimagining recruiting. He has his pulse on the sales and recruiting industry.

Justin Michael · Executive Coach

Instrumental in changing how we think about generating revenue.

Reiss McNally · Co-Founder, Molecular

An ally covering your back instead of chasing the money.

Marcus Cauchi · Revenue Reality

Within the first week I’d had more client conversations than I ever had before.

Zach Miller · Strategic Talent Consultant

Ben is doing the work so many in recruiting try to avoid.

Anthony Iannarino · Author & Sales Leader

For the first time, a company-wide strategy and structure for BD.

Richard Fisher · CEO, Skillsearch

He challenges the way I think about recruiting when new perspectives are hard to come by.

Max Grouette · Director, Revel

Working with Ben has been transformational for us as a team.

Filip Dimitrov · Producer Recruitment

An excellent sales trainer, and a consultant who shows you the optimum way to win clients.

Nabil McNaughton · MD, Challenger

Already noticing a difference in the quality of our conversations and sales calls.

Mike Carter · Co-Founder, Change Recruitment

Everything Ben does goes back to his mission to make recruitment better.

John Phillips · Founder, Outstation

He’s helped me redefine my sales approach. I highly recommend investing with Ben.

Daniel Langley · Founder, Six Figure-OS

A fountain of knowledge worth every penny.

Anthony Heaphy · AI in Action Podcast

Ben is a weapons-grade genius when it comes to the recruitment game.

Jake Holt · Property Directors

The most significant impact on my BD career of anyone I’ve worked with.

Adam Tiberius · Equipment Sales Recruitment

Ben is reimagining recruiting. He has his pulse on the sales and recruiting industry.

Justin Michael · Executive Coach

Instrumental in changing how we think about generating revenue.

Reiss McNally · Co-Founder, Molecular

An ally covering your back instead of chasing the money.

Marcus Cauchi · Revenue Reality

Within the first week I’d had more client conversations than I ever had before.

Zach Miller · Strategic Talent Consultant

Ben is doing the work so many in recruiting try to avoid.

Anthony Iannarino · Author & Sales Leader

For the first time, a company-wide strategy and structure for BD.

Richard Fisher · CEO, Skillsearch

He challenges the way I think about recruiting when new perspectives are hard to come by.

Max Grouette · Director, Revel

Working with Ben has been transformational for us as a team.

Filip Dimitrov · Producer Recruitment

An excellent sales trainer, and a consultant who shows you the optimum way to win clients.

Nabil McNaughton · MD, Challenger

Already noticing a difference in the quality of our conversations and sales calls.

Mike Carter · Co-Founder, Change Recruitment

Everything Ben does goes back to his mission to make recruitment better.

John Phillips · Founder, Outstation

He’s helped me redefine my sales approach. I highly recommend investing with Ben.

Daniel Langley · Founder, Six Figure-OS

A fountain of knowledge worth every penny.

Anthony Heaphy · AI in Action Podcast

What this is

Commercial strategy partner for recruitment firms that know their true value.

We work out how you win, turn it into a playbook your whole team can run, and coach it in until it's consistent.

Not training. Not software. Not generic advice.

Ben Browning holding the Resonant playbook

The problems we fix

The industry has changed.Your commercial strategy hasn't.

When what you say, what you do and what you get paid for are aligned — your profit margin, team motivation and business momentum all increase.

That alignment is The Golden Thread.

The proof

Case 01 — Chris, Loophire
Chris, Founder, Loophire
Chris
Founder, Loophire
Loophire logo
Before

“We were doing great work. But we sold it as recruitment.”

Sold as recruitment. Invisible value.
After
£0k
Exclusive deal in 30 days, beating 11 firms.
We broke his process down and created a way to show why it matters.
Case 02 — Giancarlo, DJUP
Giancarlo, Founder, DJUP
Giancarlo
Founder, DJUP
DJUP logo
Before

“My advice is essential — but all clients wanted was CVs.”

Best thinking given away for free.
After
0 weeks
First £6k advisory fee — paid for advice, not a placement.
We productised his offer, so he gets paid for his best work — and wins a higher standard of business.
Case 03 — Adam, Zenopa
Adam, Sales Director, Zenopa
Adam
Sales Director, Zenopa
Zenopa logo
Before

“Something was working. We just didn't know what.”

No repeatable engine to scale.
After
£0.0M
Billed in a new market. Team of 6 × £20k/mo.
We built the engine to grow with.

How we work

Build your complete commercial strategy 

Commercial Review artefact

Review

GET CLARITY

We trace the golden thread through your business; BD, marketing and delivery. The report gives a clear picture on what's working, what's not  and what to do about it. The workshop drives your next action.

Sprint artefact

Reset

THE REAL CHANGE

We build your commercial strategy; the workflows and toolkit that support  your whole team to win consistently. One high priority move at a time, drawn from the complete commercial roadmap. 

Partner artefact

Refine

MAKE IT STICK

We coach the team, review the data, and keep you ahead as the industry continues to evolve.  Your partner as you accelerate and scale.

Behind the playbook sits our complete commercial roadmap — proven models driving global growth in the industry today.

How to measure us

Before we start, we agree the numbers that matter.

Three things should move. If they are not, we are not doing our job.

Commercial Performance Scorecard

Example measurement view
Momentum
Pipeline and opportunities worked
BD conversion
Fill rate
Account expansion
Referrals and commercial allies
Margin
Average fee
Fee discounting
GP per head
Revenue per hire
Retained vs contingent mix
Motivation
Activity levels
Billing consistency
Ramp time
Performance spread
Consultant satisfaction
ahead of target in progressout of scope
Momentum

A coherent straetgy that scales.

When your commercial strategy is working for you, success becomes predictable and growth accelerates.

Margin

Better work, better paid.

Alignment drives profit. You'll see increases in your fees and fill rate, and capture revenue without making hires.

Motivation

A team that performs and stays.

The right process stops BD  feeling heavy, and makes activity easier to drive. A self motivated team inspired to deliver.

Who this is for

Honest about the fit.

For
  • Leaders of expert niche recruitment firms
  • Firms who know the quality of their work is better than the fees they charge or clients they serve
  • Leaders ready to tackle their strategy, not just the team's activity
  • Teams who believe they can win better clients and better terms more consistently

This is commercial strategy, and it only pays off if you want to build something that lasts.

Ben, founder of Resonant

Not for
  • Anyone after a quick lead-gen hack
  • Firms wanting a course to hand to the team
  • Owners who want it done to them, not with them
  • Anyone looking for more activity for its own sake

Twenty minutes with Ben. No pitch.

You have read the argument. If it rings true for your firm, the next step is simply to talk. Twenty minutes to see whether commercial strategy could genuinely lift your business. No pressure.

20 minutes with Ben

Ben Browning, Founder of Resonant

Ben Browning, founder of Resonant